Brand Positioning & Image Consulting
Whether your brand is getting ready to launch or has been around for a decade, a macro-level perspective and strategy is key to competing for the modern consumer’s attention. Every facet of your brand should be aligned with the message that is projected to both the media and consumers.
Social Media Strategy & Execution
We are avid participants in social media, both as Style House PR and on behalf of our clients. We conceptualize and execute creative social media strategies to encourage consumers and media to engage with our clients.
Sales Strategy Consulting
We work with brands large and small to ensure that their sales efforts and distribution channels are aligned with their PR and marketing goals.
Television & Film
We work with television producers and industry-specific talking heads to find ways to incorporate our clients’ brands and products into their broadcasts. We also dress some of the top talent on television and film through their wardrobe departments and personal stylists.
It’s not just about our clients’ products; it’s the people behind the brands that make them come alive. We turn our clients into sources for articles related to their specific area of expertise.
We teach our clients how to feel comfortable and sound knowledgeable and natural when speaking on television, radio and for in-person interviews.
We have relationships with the stylists and wardrobe departments that dress the top talent in Hollywood, both in and out of character, and who come to us for new and exciting trends for their clients.
We work with editors of fashion and beauty product pages for our nation’s top consumer lifestyle magazines to ensure our clients’ products are regularly featured.
We find creative ways to bring the media into our clients’ worlds through event conceptualization, design, outreach, execution and follow-up.
Print and Electronic Media Outreach
Every day we are in contact with journalists who write for some of the most widely read magazines, newspapers and blogs to identify story angles that incorporate our clients.
Blogger and Influencer Relationship Programs
After years of working with bloggers and influencers, we have a strong understanding of what makes these modern-day media mavens tick, and we are always looking a few steps ahead to see how our clients can trail-blaze in relationship-building and strategic partnerships. We also have experience identifying real people who are influencers in our clients’ specific target market and we build marketing programs to engage these individuals and their network of likeminded peers.
To establish our clients as leaders in their fields of expertise, we secure opportunities for them to contribute articles to third party sites. When major news events are happening that are related to our clients’ unique knowledge base, we ensure that they are considered for quotes and other contributions to the media dialogue.
Copywriting and Content Creation
We immediately become fluent in our clients’ brand language and voice, not just for media pitching, but also so that we can create a wide variety of content on their behalf, from guest blog posts to a full editorial suite for their own brand blog and other important copy that can effectively engross media, influencers and end-consumers into the brand’s world.
Measurement and Analytics
PR has historically been very difficult to quantify. As much as we mourn the glory days of print media, we embrace the digital era with excitement because we can measure and analyze the effectiveness of our PR campaigns to not only quantify the results but also inform future strategy. We work with a variety of both paid and free data measurement partners to help us glean valuable information that make our PR efforts smart, strategic and effective.
Affiliate Program Advising and Management
As the lines between public relations and advertising continue to blur when it comes to ecommerce promotion, we have our finger on the pulse of the latest platforms that brands can use to leverage the power of bloggers and other online publishers for amplification of editorially-driven online advertising.