Press

“Front Row Fashion PR Interview Series
Publicist Q&A: Getting to Know Janna Meyrowitz Turner, Founder of Style House PR”

PR Couture, January 29, 2015

Ideal clients don’t just see us as a PR firm that they hired. They see us as a partner, as business consultants that are at their disposal to inform, contribute to and improve every aspect of their business with our unique expertise, creativity and critical thinking skills rooted in PR and marketing… I’m a publicist but I’m also an entrepreneur, and I love the excitement of creating something new or improving on what already exists…” Link »


“Campaigns We Love:
Prescriptives Beauty Print Campaigns Game + Win Custom Foundation”

PR Couture, March 26, 2014
“We realized from a PR perspective that the art (aka Beauty Prints) we were using to pitch the Custom Blend story and show what went into a Custom Blend Foundation recipe was actually quite beautiful. We realized that making a Beauty Print for bloggers and sharing them with the Facebook community would be a great way to visually communicate what Custom Blend really was for those newer Prescriptives fans who weren’t familiar with it…” Link »


“A New Way To Shoot: StyleShoots Professional Product
& Fashion Photography for $5 a Shot”

PR Couture, July 29, 2013
“For StyleHousePR, the real fun comes from leveraging StyleShoots to serve the agency’s pitching needs. ‘We can create outfits that incorporate multiple clients of ours, and that’s when it gets really fun and the media placements we get increase as a result,’ explained SHPR Founder and President Janna Meyrowitz Turner. StyleShoots also opens up new opportunities to shoot seasonal or thematic product laydowns which can be pitched to bloggers, or used on a client’s own branded social channels or blog…” Link »


“Spotlight On Janna Meyrowitz Turner of Style House PR”
The PR Closet, June 19, 2013
“I don’t have specific mentors, but my parents definitely taught me how to be a critical and creative thinker and how to best analyze situations. That informs every situation I approach both as a publicist and as an entrepreneur in general. My professors at Brandeis were also really instrumental in making me a better writer. They challenged me to find new ways to communicate and articulate and I use that every single day.” Link »


“I Want Her Job: Leading Lady Interview with
Janna Meyrowitz Turner of Style House PR”

I Want Her Job, August 15, 2011
“Everything you do or say is part of your personal brand. How can you promote someone else’s brand if you can’t promote your own? And your brand needs to be who you really are, or you’ll never be able to keep it up. Be memorable, and you’ll be surprised by the impressions you’ve made on people when you reencounter them down the road…” Link »


“Fashion PR Guide to Celebrity Gifting Suites”

PR Couture, February 2, 2011
“If an A-list celebrity says or does something silly with your product in the lounge and no media outlet hears about it, did it even happen? Any good lounge will have press floating around from top weeklies, blogs and entertainment news TV shows. It’s your job as brand representative to chat up the celebrities when they’re interacting with your product and to get them to do and say those silly things…” Link »


“(Re)Blog This: How Fashion PR Agencies Use Tumblr”

PR Couture, November 18, 2010
“Janna recommends Tumblr to clients like 3floz, saying, “we love the “reblog” feature because our clients can easily reblog what we post to their own Tumblr. Our blog posts feed to our Twitter and Facebook page, and our clients can easily share or retweet from there. Our clients love both how quickly we are able to post press mentions, and in-turn how readily available the links and/or scans are available to them to release via their social media channels…” Link »


“Fashion Blogs + Free Samples: The PR Community Speaks”

PR Couture, June 24, 2009
“When [our focus on fashion bloggers] first started to grow I remember there was a lot of pressure on PR companies to really fully do their research before pitching a blog, or any online publication, to really understand it and pitch on-topic, even moreso than with traditional print and television…I’ve seen a zeitgeist in the past year – the tables have turned…we are getting an influx of inquiries from bloggers from all different backgrounds covering all kinds of topics who are pitching us before they have done any research on us or our clients.” As a result, Style House PR has taken a pro-active approach to moderating blogger inquiries. “Style House PR has created a Blogger Consideration Form that we send to bloggers in response to queries if we have never worked with them or heard about them before. We’ve found that it really helps us to differentiate between those who we feel will be a valuable asset to our outreach, and those who we feel, unfortunately, are just looking for swag…Of all the inquiries we receive via email, who then get this form, only about 40% of them take the time to fill it out and send it back. And we are fine with that because we know then that we are working with the best of the best.” Link » 


 “Creating a Pitch That is Always in Vogue”

PR Week, October 6, 2008 (and reprinted by PR Couture October 13, 2008 in “Fashion PR Tips”)
“Janna Meyrowitz, founder and president of Style House PR, spends a lot of time reaching out to bloggers on behalf of various up-and-coming design clients, as well as clients with e-commerce sites, such as National Jean Company. She’ll often send a casual e-mail to bloggers to mirror the casual tone of the content. She adds that it’s difficult to monitor the blogosphere, where tone and content is less predictable than with print outlets. “Let’s say you missed a post a while back when a blogger goes off on how they hate a certain print,” says Meyrowitz. “Before you know it, you’re on their bad list.” To sort through the clutter, she uses an internal media list with color-coded tabs based on what the online outlets are working on. She also asks bloggers what kind of information they would like to receive. While PR pros typically do desk-side briefings with long-lead editors and designers, it’s more difficult to build that kind of relationship with a blogger. So for bloggers, she’s looking into potentially using a video format for a brief, visual pitch.”
PDF of PR Week » Link » 


“Fashion PR + Eco-charity initiative ‘Make an Earnest Difference’”

PR Couture, April 7, 2008
“Style House PR has always been a proponent of linking our clients with like-minded companies for a common goal. We especially love the eco-element for this event in the month of April when everyone is more aware of these initiatives and the impact they can have on both the environment and society. With National Jean Company opening their first Manhattan location less than a year ago, we see this fashion show and denim drive as a really good way to show New Yorkers for the first time the kind of company that National Jean Company is, and to bring customers in who are aligned with their lifestyle and initiatives.” Link » 


“Fashion PR Interview:
Janna Meyrowitz – President of Style House PR”

PR Couture, September 10, 2007

“…At the end of the day, people in this industry appreciate most when someone is grounded and sees a world beyond fashion, but at the same time knows what an important role it plays in the larger picture…” Link »